BigCommerce to Shopify
You are not the customer this platform is built for any more
BigCommerce ended 2025 taking 80% of its revenue from 6,648 enterprise accounts, up from 73% two years earlier1. Over the same stretch its live storefronts fell 11% to 36,5802, and quarterly revenue growth reached 0.1%3.
None of that makes it a bad platform. It makes it a platform whose attention, roadmap and pricing are pointed somewhere other than a store your size. Every figure on this page links to the filing or the vendor page it came from.
What the disclosures say
Four numbers worth knowing
−11%
Live storefronts, year on year
Down to 36,580 in September 2026, from a peak near 48,000 in 2021–22.2
306 / 499
Arrived versus left, in ninety days
307 of the 499 departures went to Shopify — 62% of everyone who left.2
80%
Of revenue, from enterprise accounts
73% in 2023, 75% in 2024, 80% in 2025. Everything that is not enterprise is about $71.9M of a $359.1M business.1
95.2%
Net revenue retention
Below 100 means the existing customer base shrinks in revenue terms year on year, before new business is counted.1
A note on mixing these: enterprise accounts and ARR are audited annual figures for the year to December 2025, while the storefront counts are an independent measurement taken in September 2026. They are different dates and different units — an account is a contract, a storefront is something a crawler can see — so they show a direction rather than a precise ratio.
What that changes for you
Four consequences you can feel from the shop floor
Revenue concentration is a shareholder’s problem. These are the versions of it that reach a merchant.
A smaller ecosystem to solve problems with
When you need a subscription tool, a bundling app or a niche integration, the question is whether one exists that somebody else has already debugged. The gap here is not marginal, and it widens every year that one catalogue grows and the other does not.
Evidence: BigCommerce states "over 1,200 apps"; Shopify states "over 16,000" — roughly 13 times as many, on each vendor's own count.5,6
Fewer people who can work on it
Themes are Handlebars templates compiled by Stencil rather than Liquid, and the pool of developers who know it tracks the size of the merchant base. That shows up as longer waits and higher quotes for ordinary work, and it is the complaint most often heard from merchants who are otherwise happy.
Evidence: Live stores fell to 36,580 in September 2026, down 11% year over year from a peak near 48,000.2
Pricing pressure aimed at the small end
The June 2026 changes moved in one direction for smaller stores: thresholds down, so growth bumps you to the next plan sooner, plus a percentage fee on orders through gateways outside the embedded list. The largest plan is exempt from that fee.
Evidence: Core covers $30K trailing 12-month sales where Standard covered $50K; Growth covers $100K where Plus covered $180K. Outside-gateway fee: 2.0% on Core, 1.0% on Growth, 0.6% on Scale, none on Performance.4
Technical ceilings you meet before you expect to
Not deal-breakers on their own, but they arrive earlier than merchants assume and each one costs either an app or a workaround. The option-value ceiling in particular catches anyone selling configurable products.
Evidence: 250 option values per option; API quota of 150 requests per 30-second window for OAuth apps. Stencil themes do not convert to any other platform.7
Against this argument
Four reasons this may not apply to you
The company says it still serves small business. Its own annual report describes seeking that market “through accessible onboarding, self-service capabilities, and integrations that allow them to add functionality over time”1. The numbers and the stated intention point different ways; both are on this page.
The business is healthier than it was. Commerce returned to GAAP profitability and net revenue retention improved slightly year on year1,3. Nothing here suggests a platform at risk of disappearing, and anybody telling you otherwise is overreaching.
The payment fee probably misses you. Stripe, PayPal, Adyen, Klarna and BigCommerce Payments are all exempt4. If your checkout runs on one of those, that particular change costs you nothing and should not be part of your decision.
Wholesale changes the maths entirely. Customer groups, price lists, quote workflows and net terms are native here and are not native on Shopify below its B2B tier. If that is most of your revenue, staying is usually the right answer and you will be told so.
A migration costs $5,000 to $15,000, and what it asks of you is decisions rather than labour: which pages to keep, which to rewrite, which to let go. It should be justified by your own numbers, not by a trend line about somebody else’s company.
If you do move
Five things a BigCommerce store carries that a generic checklist misses
Stencil themes do not travel
The theme is Handlebars compiled by Stencil, and nothing about it ports to Liquid. Whatever was customised gets rebuilt rather than converted, which is the largest line in most quotes for this move. Budget for a new storefront, not a reskin.
Product options and rules, which are not variants
BigCommerce distinguishes options, modifiers and option sets, and supports rules that change price, weight or image by combination. Shopify has variants and, past three options, an app. Mapping that is where the catalogue work goes, and it is worth an afternoon of checking before anybody quotes.
Customer accounts survive, passwords do not
Records, addresses and order history export cleanly. Password hashes do not move between platforms, so every customer resets on first login after launch. Normal, and also a moment where a badly worded email loses people, so it gets written before launch rather than after.
Multi-channel connections get rebuilt
Amazon, eBay, Walmart and Facebook links are platform-level integrations. They are reconnected on the far side and watched for a fortnight afterwards, because channel sync failures tend to be quiet ones.
B2B configuration is what changes the answer
Customer groups, price lists, quote workflows and net terms are native on BigCommerce and are not native on Shopify below its B2B tier. If wholesale is most of your revenue this is the first conversation, because it can turn a yes into a no.
The move itself is the same crawl, redirect map and rebuild described on the migration page. What the destination involves is on the Shopify page.
BigCommerce moved upmarket and took the platform with it. If you are on the other enterprise platform a small business can end up stranded on, that story is told on the Magento and Adobe Commerce page.
Before you decide
The questions that come up first
No, and this page is not claiming that. The company returned to GAAP profitability in 2026 and has been paying down debt. What the numbers show is narrower and more relevant to a small store: the merchant base is shrinking, growth has flattened, and four fifths of the revenue now comes from enterprise contracts. A platform can be a perfectly healthy business and still be a worse fit for you than it was five years ago.
It is the most reasonable reading rather than something the company states outright. Enterprise accounts grew from 5,884 to 6,648 in FY2025 and enterprise ARR rose to 80% of the total, while independently tracked live storefronts fell 11% over a comparable period. Enterprise accounts going up while total storefronts go down means the shrinkage is happening somewhere other than the enterprise tier. That is inference, and it is flagged as inference.
Probably not. It applies only to orders through what BigCommerce calls Open Payment Providers on a self-serve plan. Orders through Embedded Payment Providers are exempt, and that list includes BigCommerce Payments, Stripe, PayPal, Adyen and Klarna among around twenty gateways. If your checkout runs on one of those you pay nothing extra. If it runs on a regional processor or something your bank set up, 2.0% on Core comes off the top of every order. Check before anybody sells you a migration on the strength of it.
Because it is the platform built here, because it is where most departing BigCommerce merchants already go, and because for a store this size the alternatives are worse trades. Self-hosting swaps a platform fee for a maintenance burden and a security surface. Another hosted competitor buys a migration and the same exposure to somebody else's pricing decisions. If you need deep ERP work or sell wholesale at volume, the honest answer may be that neither fits and you want a specialist.
Only if URLs change without redirects, which is the preventable part and most of the work. BigCommerce and Shopify structure product and category URLs differently, so effectively every address changes — which means a one-to-one redirect map built from a crawl of the live store rather than from an export. Expect movement in the first two to four weeks while Google reprocesses, and expect it to settle.
Three to six weeks for a catalogue without unusual option logic, longer with real B2B configuration or a lot of products carrying rules. Cost sits in the $5,000 to $15,000 Shopify range, driven by the storefront rebuild and the catalogue mapping rather than by the move itself. Nothing is quoted before the store has been crawled and the catalogue looked at.
Sources
Every figure above, and where to check it
Financial figures come from the company’s own audited filing and results releases rather than from an agency summarising them. App counts come from each vendor’s own marketing. Store counts come from an independent tracker, which is the one number here that nobody involved has an interest in.
- 1Annual Report 2025 (Form 10-K)
Commerce.com, Inc. (formerly BigCommerce Holdings) · Fiscal year ended 31 December 2025 · Audited annual disclosures
- 2The state of BigCommerce
Store Leads · Updated 18 September 2026 · Independent tracking of live storefronts and platform switching
- 3Commerce announces second quarter 2026 financial results
Commerce · 6 August 2026 · Quarterly results release
- 42026 plan and pricing updates
BigCommerce · Effective 1 June 2026 · BigCommerce's own documentation of the change
- 5Apps marketplace
BigCommerce · Checked September 2026 · Vendor's own stated app count
- 6Shopify App Store
Shopify · Checked September 2026 · Vendor's own stated app count
- 7API rate limits
BigCommerce Developer Center · Current documentation · Platform technical documentation
On 31 July 2025 BigCommerce Holdings changed its corporate name to Commerce.com, Inc. and its Nasdaq ticker from BIGC to CMRC1, which is why the filings above carry a different name from the platform. Figures are current to September 2026; platform pricing and quarterly numbers both move, so check the links before deciding anything on them.
Start with your numbers, not these ones
Send your store URL, your plan, the gateway your checkout runs on and roughly what you turn over. You will get back what staying costs you and what moving costs you — including when the answer is that moving is not worth it.