Platform Migration
Migrate From HubSpot CMS
HubSpot CMS migrations are technically demanding — hubl templates are not portable — full site rebuild required. Done wrong, you lose rankings, data, and months to cleanup. We've run enough of these to know exactly where they go wrong — and how to prevent it.
4–10 weeks
Typical migration timeline
Complex
Migration complexity
WordPress
Where we'll move you
Platform Overview
Understanding HubSpot CMS: Who It's Built For
HubSpot CMS (now called Content Hub) is a website platform built natively on top of HubSpot's CRM and marketing automation platform. Unlike WordPress or Webflow, HubSpot CMS is designed to make the website a core part of the sales funnel — smart content, contact-level personalization, and native form-to-CRM data flow. It's the platform of choice for B2B companies already invested in HubSpot's ecosystem.
Typical HubSpot CMS User
A marketing director or marketing operations manager at a B2B company already using HubSpot CRM. The website is part of a broader HubSpot implementation — they want native data flow between their site and their CRM without middleware.
SEO Capability
Good — SEO tools are built in and tied to content strategy workflows
HubSpot's topic cluster model and built-in SEO tools make it effective for inbound marketing SEO. The platform is better suited for lead generation and content strategy than for technical SEO-heavy e-commerce or local search.
Platform Constraints
- →HubL learning curve limits developer talent pool
- →Deep customization requires HubSpot-certified developers
- →Cost scales significantly at higher contact volumes
- →Design system is less flexible than Webflow or WordPress
Why Businesses Migrate Away From HubSpot CMS
HubSpot CMS works well for the right use case. These are the points where businesses outgrow it.
Very expensive — especially at Professional and Enterprise tiers
Deeply locked into the HubSpot ecosystem — migration is painful
HubL templating language is proprietary — fewer developers specialize in it
Design flexibility is limited compared to WordPress or Webflow without HubSpot developer
What Makes HubSpot CMS Migrations Hard
Migration Challenges We Solve
Every platform migration has unique technical hurdles. Here's what makes HubSpot CMS migrations specifically difficult — and how we handle each one.
HubL templates are not portable
HubL templates are not portable — full site rebuild required
HubSpot forms and workflows must be
HubSpot forms and workflows must be rebuilt on new platform
Smart content rules and personalization
Smart content rules and personalization must be re-implemented
Contact and analytics data stays in HubSpot
Contact and analytics data stays in HubSpot — new platform needs new analytics setup
CRM integration must be rebuilt with new
CRM integration must be rebuilt with new middleware or native integrations
Where We'll Move You
We recommend the right destination based on your business goals, not just what's easiest to build on. These are the platforms we move HubSpot CMS sites to most often — and why.
WordPress
Separate your website from your CRM licensing costs — WordPress delivers comparable SEO and content capabilities with HubSpot still connected via plugin, at a fraction of the platform fee.
Not sure which destination is right for you? Tell us about your business and we'll recommend the platform that fits your goals, budget, and technical comfort.
Our Process
What's Included in a HubSpot CMS Migration
A clean migration is more than moving files. Here's how we move your HubSpot CMS site without losing rankings, data, or your sanity.
HubSpot CMS Audit
We start by cataloging your entire HubSpot CMS site — every page, post, media file, form, plugin, and integration. This audit drives the migration plan and surfaces what to carry forward, what to rebuild fresh, and what the new platform handles differently from HubSpot CMS.
Migration Roadmap
We document the full migration sequence — content hierarchy, URL redirect mapping, plugin-to-feature parity plan, and a go-live checklist. You approve the plan before any work begins.
New Platform Build
We build your new WordPress site in parallel with your live HubSpot CMS site — visitors land on your existing pages the entire time. The new site is fully tested and approved by you before a single DNS record changes.
Content Migration
Every page, post, image, and form entry is migrated to the new platform with formatting intact. We pay particular attention to hubspot forms and workflows must be rebuilt on new platform, which is where content migrations from HubSpot CMS tend to lose fidelity.
SEO Transition
Every URL from your HubSpot CMS site gets a 301 redirect to its new destination. We submit updated sitemaps to Google Search Console, verify crawlability, and monitor rankings through the transition window. The new platform gives you more technical SEO control than HubSpot CMS provided.
Launch & Handoff
DNS cutover is coordinated for minimum-traffic periods to limit exposure. We run a full post-launch QA checklist — broken links, payment flow, form submissions, mobile experience, and page speed. You get a recorded walkthrough of your new site so your team can manage it confidently from day one.
HubSpot CMS Migration at a Glance
- Typical timeline
- 4–10 weeks
- Migration complexity
- Complex
- Hosting model
- hosted
- We migrate to
- WordPress
HubSpot CMS Migration FAQ
Ready to Move Off HubSpot CMS?
We'll audit your current HubSpot CMS site, identify every migration risk, and give you a fixed-price quote — before you commit to anything.
Get Your Free Migration AssessmentNeed a new site built from scratch instead? Browse our web design services