Will I lose my Google rankings when I migrate to Shopify?

Not if the migration is handled correctly. Shopify uses a fixed URL structure — products live at /products/[handle] and collections at /collections/[handle]. We map every existing URL from your current platform to its new Shopify address before launch and verify every 301 redirect is in place. Google Search Console is monitored through the transition period. A properly executed migration preserves your SEO equity.

Can my existing order history and customer accounts move to Shopify?

Yes, with one important caveat: customer passwords cannot be transferred between platforms because they're stored as encrypted hashes specific to each platform's system. Customers will be prompted to reset their password on first login. Everything else — products, variants, images, collections, customer accounts, and order history — migrates systematically. We verify every product and order record before launch.

How long does a migration to Shopify take?

For most stores, 3–6 weeks from kickoff to launch. Simple stores with clean product data and a configured premium theme are on the shorter end. Stores with large catalogs (1,000+ SKUs), complex product attributes, or multiple app integrations that need to be rebuilt take longer. We give you a specific timeline estimate after reviewing your current store in the initial audit.

What about my apps and integrations — do those carry over?

The integrations themselves don't transfer — they need to be set up fresh on Shopify. What this means in practice is that we audit your current app stack, identify the Shopify equivalents (or better alternatives), and set them up during the migration rather than after. In many cases, Shopify's native features or a single well-chosen app replaces what previously required multiple tools.

Does Shopify's fixed URL structure hurt my SEO?

Shopify requires that products live at /products/[handle] and collections at /collections/[handle]. If your current store uses a different structure — which most do — we redirect every old URL to its new Shopify equivalent. Google follows 301 redirects and transfers the ranking history over time. The fixed URL structure is a known Shopify trade-off, not a migration dealbreaker. Where it matters is for content-heavy SEO strategies: if you rely heavily on blog content for traffic, Shopify's basic blog may be a limitation worth discussing.

Ecommerce Migration

Migrate Your Store to Shopify

Shopify powers over 4 million stores worldwide for a reason: its checkout conversion, app ecosystem, and infrastructure are purpose-built for ecommerce growth. We move your entire store — products, customers, orders, and SEO equity — without downtime or ranking loss.

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4M+

Active Shopify stores

8,000+

Apps in the App Store

Transaction fees with Shopify Payments

200+

Global CDN edge locations

Why Shopify Is the Go-To Destination for Product Businesses

Shopify has earned its dominant market position because it solves the right problems for product businesses. Here's what you're actually getting when you move your store there.

Checkout That Actually Converts

Shopify's checkout has been A/B tested and refined across millions of stores. Shop Pay — Shopify's accelerated checkout — lets returning customers complete a purchase in two taps. Merchants report 15–40% lift in checkout conversion when switching from custom or underperforming checkouts. This alone often justifies the migration for high-traffic stores.

Shopify Payments Eliminates Transaction Fees

If you're currently on a platform that charges transaction fees — or using Shopify with a third-party payment gateway — enabling Shopify Payments eliminates 0.5–2% per transaction. On a store doing $500K/year in revenue, that's $2,500–$10,000 back in margin every year. Shopify Payments is available in the US, Canada, UK, Australia, and most of Europe.

8,000+ Apps for Any Functionality You Need

Shopify's App Store has an app for virtually every ecommerce use case — subscriptions (ReCharge), reviews (Judge.me, Okendo), loyalty (Yotpo, LoyaltyLion), email (Klaviyo), fulfillment (ShipBob, ShipStation), B2B (Wholesale Club), and hundreds more. The ecosystem is mature and actively maintained. Most apps integrate in minutes, not days.

Infrastructure You Never Have to Touch

Shopify runs on a global CDN with 200+ edge locations. Your store stays fast under Black Friday traffic spikes without you provisioning servers, managing caching configurations, or worrying about PHP memory limits. Uptime is enterprise-grade. Security patching is Shopify's problem. For businesses coming from WooCommerce or Magento, this alone reclaims hours of developer time every month.

Abandoned Cart Recovery That Works Out of the Box

Shopify's built-in abandoned cart emails are active from day one — no plugin to configure, no workflow to build. Klaviyo and other email platforms plug in to layer on advanced flows. For stores that were on WooCommerce with a stitched-together cart recovery setup, or on platforms that didn't have it at all, this is an immediate revenue win.

Analytics and Marketing Integration

Google Analytics 4, Google Ads, Meta Pixel, TikTok Pixel, and Klaviyo all integrate natively with Shopify. Triple Whale, Northbeam, and other ecommerce-specific analytics platforms are built specifically for Shopify data. If you're currently managing tracking through a patchwork of plugins on another platform, the cleanliness of Shopify's data layer is a significant operational upgrade.

What Shopify Actually Costs

Shopify's listed prices are the floor, not the ceiling. Here's an honest breakdown of what to budget so you can compare it accurately against what you're spending now.

Basic

$29/mo

Annual billing saves ~25%

Fees:2% without Shopify Payments
Staff:2 staff accounts

New stores and very early-stage businesses

Shopify

$79/mo

Annual billing saves ~25%

Fees:1% without Shopify Payments
Staff:5 staff accounts

Growing stores with some staff and reporting needs

Advanced

$299/mo

Annual billing saves ~25%

Fees:0.5% without Shopify Payments
Staff:15 staff accounts + advanced reports

Established stores scaling hard with complex reporting

Shopify Plus

From $2,300/mo

Annual billing saves ~25%

Fees:0.15% without Shopify Payments
Staff:Unlimited staff + custom checkout + B2B

Enterprise brands doing $1M+ in annual revenue

Budget for Apps on Top of the Plan

The average growing Shopify merchant spends $50–200/month in apps on top of their plan — email marketing, reviews, subscriptions, loyalty, and advanced reporting. This is predictable and manageable, but factor it in when comparing Shopify's all-in cost to your current platform. We help you audit your current tool stack and identify which Shopify apps you actually need versus what you can consolidate.

Is Shopify the Right Destination for Your Store?

Shopify is a strong fit if you're selling physical products, want a fully managed platform, and value checkout conversion over deep customization.

✓You sell physical products and want a platform purpose-built for that
✓Server maintenance, plugin updates, and security patching are distracting you from growing the business
✓You want to enable Shopify Payments and eliminate transaction fees
✓Your current platform's checkout or abandoned cart tools are underperforming
✓You need a large app ecosystem to add features without custom development
✓You're scaling toward Black Friday-level traffic without wanting to manage infrastructure

Shopify may not be the best fit if content-driven SEO, custom product logic, or zero transaction fees are your primary constraints.

→Your primary customer acquisition channel is an editorial content strategy — Shopify's blog is too basic for content-heavy SEO
→You need full URL structure control — /products/ and /collections/ are fixed and cannot be changed
→You want to avoid all platform transaction fees without using Shopify Payments (not available everywhere)
→You have highly complex product configurators or custom pricing logic that requires deep code access
→You're outside the countries where Shopify Payments is available
→You want self-hosted infrastructure with complete code ownership

If several of these apply, WooCommerce may be a better destination — it eliminates transaction fees entirely and gives you complete URL and code control.

What We Migrate to Your New Shopify Store

We don't ask you to re-enter your catalog. We extract it systematically from your current platform and import it into Shopify — verified before launch.

Products & Variants

Every product with its full attribute set — titles, descriptions, variants, SKUs, prices, compare-at prices, weights, and tax flags. Complex configurable products are mapped to Shopify's variant architecture.

Product Images

All product images transfer with alt text. We optimize images during migration where your current platform has oversized files — so you arrive on Shopify with a clean, performant media library.

Collections & Categories

Your collection structure is rebuilt in Shopify — both manual and automated collections. We map your current category hierarchy to Shopify's collection model.

Customer Accounts

Customer records including name, email, address, and purchase history migrate fully. Passwords cannot transfer (platform-level encryption), so customers reset their password on first login.

Order History

Historical orders transfer so your customer service team has order context from day one. Order history import gives Shopify Analytics and Klaviyo the data they need to segment and report accurately.

301 Redirects

We map every URL from your old store to its new Shopify address. Every product page, collection page, and static page gets a redirect before DNS cutover — so Google doesn't see a single broken URL on launch day.

SEO Metadata

Meta titles and descriptions are migrated and reviewed. We set up Shopify's canonical tags, sitemap, and alt text to match your current SEO configuration — or improve it where it was missing.

App Stack Rebuild

We audit your current integrations — email, reviews, loyalty, shipping, accounting — identify the Shopify equivalents, and configure them as part of the migration. You launch connected, not blank.

Store Design

Your store gets a fresh Shopify theme configured to your brand — either a premium theme customized to match your current design direction, or a new design if you want to upgrade the look along with the platform.

Platforms We Migrate to Shopify

We've executed migrations from every major ecommerce platform. Select your current platform for a detailed breakdown of the migration process, timelines, and what to expect.

How We Migrate Your Store to Shopify

Your current store stays live and fully operational through the entire process. We build and test everything before any DNS changes are made.

Discovery & Audit

We inventory your entire store — products, collections, URLs, integrations, and current SEO configuration. This audit drives the migration plan and surfaces any data quality issues before they become launch problems.

Shopify Account & Hosting Setup

We set up your Shopify plan, configure Shopify Payments (if applicable), connect your domain, and establish the store settings — shipping zones, tax rules, payment options — before any data moves.

Data Migration

Products, variants, images, collections, customer accounts, and order history are extracted from your current platform and imported into Shopify. We verify counts and spot-check records for accuracy.

Theme Build & App Setup

Your Shopify theme is configured and customized. Apps for email, reviews, loyalty, and any other integrations are installed and tested. We rebuild your app stack during the build phase — not after launch.

301 Redirect Mapping & SEO

Every URL from your old store is mapped to its new Shopify address. We configure meta titles, descriptions, alt text, and the sitemap. Shopify's canonical tags are verified. Redirects are tested before launch.

Launch & 30-Day Monitoring

DNS cutover happens during your lowest-traffic window — typically 15–60 minutes of propagation. We monitor Google Search Console, check for crawl errors, and verify redirect coverage for 30 days post-launch.

Shopify Migration FAQ

Ready to Move Your Store to Shopify?

Start with a free migration assessment. We audit your current store, identify every data point that needs to move, and give you a fixed-price quote — no hourly billing.

Get Your Free Shopify Migration Assessment

Considering WooCommerce instead? Compare the two platforms →