Will I lose my Google rankings when I migrate to WordPress?

Not if the migration is handled correctly. The primary cause of ranking loss during a platform migration is broken URLs — when pages move to new addresses without 301 redirects, Google treats them as new pages and accumulated ranking history resets. WordPress gives you complete URL structure control, so we can often match your existing URLs exactly. Where URLs must change, we map every old URL to its new WordPress address and verify every redirect before launch. Google Search Console is monitored through the post-launch period.

Can my existing content move to WordPress automatically?

It depends on your source platform. WordPress has a built-in XML importer that handles content from other WordPress installations and basic exports from some platforms. For Squarespace, Wix, and proprietary builders, content migration is usually a combination of automated import tools and manual cleanup — image assets, custom layouts, and formatted content often need attention. We assess the source platform during the audit and give you an accurate picture of what transfers automatically versus what needs manual work.

How long does a migration to WordPress take?

For most website migrations, 2–6 weeks from kickoff to launch. Simple sites with clean content and a configured premium theme are on the shorter end. Sites with large content libraries, custom design requirements, or complex functionality like membership areas or booking systems take longer. We give you a specific timeline estimate after the initial audit — the source platform and your content volume are the primary variables.

What's the difference between WordPress.com and WordPress.org?

WordPress.com is a hosted service with significant restrictions on plugins, themes, and customization. WordPress.org is the open-source software you install on your own hosting — this is what we use for all client sites. WordPress.org gives you complete control: any plugin, any theme, any custom code. The distinction matters because 'moving to WordPress' from a platform like Squarespace or Wix almost always means WordPress.org on managed hosting, not WordPress.com, which would be trading one limited hosted platform for another.

Who handles WordPress maintenance after the migration?

WordPress requires ongoing maintenance — core updates, theme updates, plugin updates, and security monitoring. Outdated WordPress installations are the most common targets for automated attacks. We can provide ongoing maintenance as a managed service, set up a staging environment so updates are tested before touching your live site, or train your team to handle updates safely. Managed WordPress hosting (Kinsta, WP Engine, SiteGround) handles server-level security and often automated minor updates, which reduces the maintenance surface significantly.

Website Migration

Migrate Your Website to WordPress

WordPress powers 43% of all websites on the internet — not because it's the easiest option, but because it's the most capable. We move your entire site to WordPress: content, media, redirects, and SEO configuration — without losing a single ranking or a single page of content.

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43%

Of all websites run on WordPress

50,000+

Plugins for any functionality

100%

URL structure control

CMS for content-driven SEO

Why WordPress Is the Platform Businesses Migrate To

WordPress's 43% market share isn't a legacy artifact — it's the result of a platform that gives businesses more control, more capability, and better SEO outcomes than any hosted alternative. Here's what you actually gain when you move your site there.

The Highest SEO Ceiling Available

WordPress with Yoast SEO or Rank Math gives you technical SEO control that no hosted platform comes close to matching. Every meta tag, canonical URL, robots directive, and schema element is fully configurable. You control your complete URL structure — no forced subdirectories, no platform-imposed slugs. Product schema, FAQPage schema, HowTo schema, and BreadcrumbList schema are generated automatically or customizable per-page. For businesses where organic search is a serious acquisition channel, WordPress's SEO ceiling compounds over time.

Built for Content at Any Scale

WordPress was built for publishing. Categories, tags, custom taxonomies, author profiles, editorial workflows, and post scheduling are all native. Custom post types — combined with Advanced Custom Fields — let you create any content architecture: portfolio items, case studies, team members, service listings, FAQs, or whatever your site structure requires. Content that doesn't fit a simple “page or blog post” model, which is most serious business websites, is where WordPress's CMS capabilities separate it from every hosted competitor.

50,000+ Plugins for Any Functionality

The WordPress plugin directory contains over 50,000 free plugins, with a premium ecosystem on top of that. Membership sites (MemberPress, LearnDash), booking systems (Amelia, Simply Schedule Appointments), forms (Gravity Forms, WPForms), ecommerce (WooCommerce), CRM integration (HubSpot, Salesforce), security (Wordfence), and performance (WP Rocket, LiteSpeed Cache) all have mature, actively maintained plugins. Almost every SaaS tool your business uses has a WordPress integration.

Complete Design Flexibility

WordPress supports any design approach: the native block editor (Gutenberg) for clean, fast builds; page builders (Elementor, Bricks, Divi, Kadence) for visual layout control; fully custom PHP themes for maximum performance; or headless WordPress with Next.js for enterprise-grade performance and custom frontends. Unlike Squarespace, Wix, or other hosted builders where your design is constrained to the platform's component library, WordPress lets you build exactly what your brand requires.

Full Ownership — No Platform Lock-In

Your WordPress site runs on infrastructure you control. The code, content, media, and database all belong to you. You can export your entire site, move it to a different host, hand it to a different developer, or change every tool in your stack — without asking anyone's permission and without losing your data. When you've spent years building content, backlinks, and brand equity into a site, owning the asset matters.

The World's Largest Developer Ecosystem

WordPress is built on PHP, the most widely deployed server-side language in web development. The WordPress developer talent pool is the largest of any CMS — which means competitive pricing, easy staffing, and no platform-specific specialist required. Documentation, community support, and Stack Overflow coverage are unmatched. If we build your WordPress site and you want to hire in-house later, that path is straightforward.

What WordPress Actually Costs

The WordPress software is free. The cost of a well-running WordPress site is hosting plus the tools your specific site needs. Here's an honest breakdown.

Hosting Tiers

Shared hosting (acceptable for small, low-traffic sites)$15–30/mo
Managed WordPress — SiteGround, Bluehost Optimized$25–50/mo
Premium managed — Kinsta, WP Engine, Nexcess$50–150/mo
Enterprise or high-traffic hosting$300–1,000+/mo

Hosting quality directly determines site speed and reliability. We recommend managed WordPress hosting for all client sites.

Common Premium Plugins

Yoast SEO Premium$99/yr
Gravity Forms or WPForms Pro$59–259/yr
Wordfence or Solid Security Pro$99–119/yr
WP Rocket (performance)$59/yr
Advanced Custom Fields Pro$49/yr

Not all sites need all these plugins. We select only what your site actually requires.

One-Time Costs

Premium theme (if applicable)$50–300
Initial site build and migrationProject-based
Custom plugin development (if needed)Project-based

Most ongoing WordPress costs are hosting and plugin licenses. One-time setup costs amortize over years of use.

How WordPress Compares to Hosted Alternatives

Squarespace costs $16–49/month with no transaction fees and limited plugins. Wix costs $17–159/month with significant SEO constraints. WordPress on managed hosting typically costs $50–150/month plus $200–500/year in premium plugins — comparable or slightly more expensive on paper. The difference is capability: you get the world's most powerful CMS and SEO platform, complete URL control, and unlimited extensibility. For businesses serious about organic search and content strategy, that capability pays for itself.

Is WordPress the Right Destination for Your Site?

WordPress is the right choice if organic search, content, and long-term site ownership are priorities.

✓SEO and content marketing are central to how you acquire customers
✓You need full control over your URL structure, meta tags, and technical SEO
✓Your site has content types beyond simple pages — case studies, team bios, FAQs, resources
✓You want to own your site data and code with no platform lock-in
✓You need functionality that requires plugins — membership, booking, LMS, complex forms
✓You have or expect to hire a developer or ongoing technical support
✓You want a platform that scales from a 10-page site to an enterprise web property

WordPress may not be the right choice if simplicity and zero maintenance are more important than capability.

→You want a platform with zero maintenance responsibilities — updates, security, hosting
→Your site is a simple 5-page brochure that won't grow — a hosted builder may be proportionate
→You have no access to developer support and can't manage occasional plugin or update issues
→You need 24/7 official platform support — WordPress is community-supported
→Design customization is your primary need and you prefer a visual-only builder experience

For most growing businesses, WordPress's maintenance requirements are a manageable trade-off for its SEO and content capabilities. We can provide ongoing maintenance as part of our engagement so you get the power without the technical overhead.

What We Migrate to Your New WordPress Site

We move your content systematically and configure WordPress correctly from the start — so your new site is fast, secure, and optimized before it goes live.

Pages & Blog Posts

All pages and blog posts migrate with their content, publish dates, authors, and categories. Where automated import tools can handle it, we use them. Where they can't — complex layouts, embedded media, custom formatting — we rebuild it correctly rather than accepting garbled output.

Images & Media

Your entire media library transfers to WordPress. We optimize images during migration — compressing oversized files, generating WebP versions where beneficial — so your WordPress site launches with a performant media library, not an inherited weight problem.

URL Structure

Where possible, we match your existing URL structure exactly in WordPress to eliminate the need for redirects. Where URLs must change, every old URL gets a 301 redirect to its new destination — verified before launch.

SEO Metadata

Every page's meta title and description migrates and is reviewed. Yoast SEO or Rank Math is configured with your organization schema, sitemap settings, and robots.txt. Alt text is carried over. Canonical tags are set correctly.

Forms & Conversion Points

Contact forms, lead capture forms, and any other conversion-critical elements are rebuilt in Gravity Forms or WPForms — not just recreated to look the same, but configured to deliver leads to the right inboxes and CRM integrations.

Navigation & Site Structure

Your menu structure, internal link architecture, and page hierarchy are rebuilt in WordPress. We verify that every internal link resolves correctly on the new site — broken internal links are an SEO issue we don't leave for post-launch.

Analytics & Tracking

Google Analytics 4, Google Tag Manager, Meta Pixel, and any other tracking already in place is configured on the new WordPress site — tested and verified before launch so you don't have data gaps from the migration.

Third-Party Integrations

Email marketing platforms, CRM connections, chat tools, scheduling software, and any other integrations are reconnected on the WordPress site. We audit your current integrations and ensure nothing is missing at launch.

Performance Configuration

WP Rocket or LiteSpeed Cache, Cloudflare CDN, image lazy loading, and server-level caching are configured before launch. WordPress performance is determined by configuration — we set it up correctly from the start, not as an afterthought.

Platforms We Migrate to WordPress

We've executed WordPress migrations from every major website platform. Each source platform has its own export format, content quirks, and URL patterns — select yours for a guide specific to your migration.

How We Migrate Your Site to WordPress

Your current site stays live and accessible through the entire build and testing process. We don't touch your DNS until the new WordPress site is complete, tested, and verified.

Discovery & Content Audit

We inventory every page, post, image, form, and integration on your current site. We document your URL structure, meta tags, and existing SEO configuration. This audit determines the migration plan and surfaces content quality issues before they transfer to WordPress.

Hosting Setup & WordPress Installation

We set up managed WordPress hosting, install WordPress, and configure the server environment — caching, SSL, PHP version, and CDN — correctly from the start. The WordPress installation is hardened for security before any content is added.

Plugin Selection & Configuration

We install and configure only the plugins your site actually needs — Yoast SEO, performance tools, security, forms, and any specific functionality your site requires. No bloated stacks, no redundant plugins.

Content Migration

Pages, posts, and media transfer from your current platform. Where automated import handles it cleanly, we use it. Where it doesn't — complex layouts, embedded content, custom formatting — we rebuild it correctly.

Design Build & SEO Configuration

Your WordPress theme is built and configured. SEO metadata, schema, sitemaps, and redirects are all verified. Tracking (GA4, GTM, pixels) is configured and tested. Forms are connected to the right destinations.

Launch & 30-Day Monitoring

DNS cutover happens during your lowest-traffic window. We monitor Google Search Console for crawl errors, verify redirect coverage, and check Core Web Vitals performance for 30 days post-launch. Issues are caught and fixed before they impact rankings.

WordPress Migration FAQ

Ready to Move Your Site to WordPress?

Start with a free migration assessment. We audit your current site, map every page and redirect, and give you a fixed-price quote — no hourly billing and no mid-project surprises.

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